Evolving is defined as the gradual development of something, especially from a simple to a more complex form.
We measure everything nowadays, yes? We measure our children’s height, our steps, the value of a dollar, and every kind of analytic you can slap on a spreadsheet. The common thread that runs through everything we measure is growth. We want to see a child growing physically, physical progress on weight loss goals, our money becoming more valuable, and businesses successfully expanding. In every case, we are watching something expand, stretch, grow.
For the past 14 years our company has grown. We started out as a man who had a dream. A dream to improve his own life through education. In turn, use that education to find solutions in assisting other educators in overcoming some common challenges. Ultimately, resulting in a more meaningful experience. In the end, knowing his personal reach would extend far from his own goals into the lives of countless students across the world. It may sound trite, but this is what we do, who we are, and what we have become.
2016 was a transition year for us. Evolution is the best word to describe the one-man dream we started with over a decade ago to our current station positioned as a high-growth company . We are evolving into a full service assessment company. Our assessment engine has passed the BETA test and we are accepting new clients to launch their own assessments in 2017. Testing integrity and ensuring exams are administered in a secure, convenient environment that meets the demands of mobile students and elearning complete the assessment circle. Both SmarterMeasure and SmarterProctoring will undergo a rebuild as part of the evolution to continue to be the industry leader in the world of assessments.
In 2016, we had to give ourselves an assessment and discovered that we needed a more concise company message and updated value proposition. One of the projects we are working on recrafting our messaging to help simplify our story and reach out to the right people with the right information. To that end, we have just started the discovery process with a strategic marketing firm, Inventis Strategies, out of Philadelphia. We are excited about updating our collateral with a fresh new look. Watch for some subtle changes this spring.
The very definition of evolution describes a “gradual” process. Throughout 2017, SmarterServices will continue to improve our products, expand our reach, and provide outstanding service. We are glad that you’ve chosen to come along for the ride. It’s going to be a great year!Share This: