In a recent article published in The Arizona Republic, University of Phoenix appears to be taking a short-term hit to sacrifice for the greater good.  The greater good being the preparedness of their students.  UofP is driving a strong effort to help their students be successful and increase retention in the non-traditional learning environment.  Including a new required orientation course and individualized learning paths, Greg Cappelli, the company's co-chief executive officer says, "We believe this is the right thing to do for the students".

Although risking short term losses, if University of Phoenix's gamble pays off and they improve retention, long term they will once again be leading the online learning global pack.

University of Phoenix Looking at Long Term Gains